The absolutely positively only PR lesson you need to learn from Bridgegate to be a better PR person

Pick up the fucking phone.

NB: I'm testing out Upworthy-style headlines for my posts. You like? 
NB: There's likely going to be an uproar about ethics and such from organizations that purport to represent PR. Ignore them. Those groups don't do PR in a real world, but in their own little fantasy worlds. The sky is probably pink there and there's only black and white, no grays.
NB: If you don't know what Bridgegate is, and you're in PR, you're really depressing and should learn to read all news. Here's a link.
NB: FUD always works. Always.
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